Historical Branding Elements

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Since 1971 a number of different colors and typefaces have been specified and/or regularly used for the Libertarian Party at all levels. This page is an attempt to document them.

Colors

This list is known to be far from complete.

Dark Blue

Dark Blue is the longest-serving constant element of Libertarian Party branding and goes all the way back to 1972 and our original press release. Some form of this has been constant use through out the party and with LNC materials up until late 2015.
Known specifications:

Possibly Process Blue Used by LNC circa 2000 (print only)
Possibly 2765C LNC 2006
Pantone 281C LPTexas 2013
Pantone 288C LPTexas, Libertarian Statue Press 2016, Radical Caucus 2017

Gold

Known specifications:

Possibly 7752C LNC 2006
Pantone 1235C LPTexas 2013
Pantone 7405C LPTexas, Libertarian Statue Press 2016-2017
Pantone 109C LNC 2015, Radical Caucus 2017, Libertarian Statue Press 2017

Green

Known specifications:

Possibly 347C Ed Clark for President 1980, Libertarian Statue Press 2018
Pantone 553C LPTexas 2014, Radical Caucus 2017, Libertarian Statue Press 2016

Purple

Known specifications:

Pantone 255C LPNevada primary color, Radical Caucus 2017, Libertarian Statue Press 2018
Pantone 265C Added to LNC 2015

Cerulean

First known use in mid-to-late 2015
Known specifications:

Pantone 640C LPTexas 2015, Libertarian Statue Press 2016, Radical Caucus 2017

Medium Blue

First known use by 2018
Known specifications:

Pantone 285C Added to LNC 2015

Gray

First used in Late 2015
Known specifications:

Pantone Cool Gray 9C LNC 2015 (backgrounds), Libertarian Statue Press 2016, Radical Caucus 2017
Pantone Cool Gray 11C LNC 2015 (text), Libertarian Statue Press 2016, Radical Caucus 2017

Red

Known specifications:

Needed LNC 2006
Pantone 193C LPTexas 2013
Pantone 7622C Libertarian Statue press 2016, LPedia, Radical Caucus 2017

Typefaces

This list is known to be far from complete.

Microgramma/Eurostile

  • LNC 1972
  • Libertarian Statue Press 2016
  • Fonts:
A large number of fonts are available for this typeface, typically for a price. Note that originally only heavy/black and all capitals have been used for party purposes. Never use lowercase letters with this typeface for party purposes.

Microgramma and Eurostile are available from multiple vendors under different names, some of which are freely licenced and available, although typically not in the needed weight and width.

Engravia

  • No known free version
  • First used: before 1996
  • Similar to Jeles and Building&Loan
  • Note: likely tops even Microgramma for the most definitive typeface in party branding history. Used for titles and especially THE LIBERTARIAN PARTY in text. Use only uppercase and small caps.
  • Known specification:
  • LNC circa 1990s
  • Fonts:
Four fonts are known to available for this typeface, but they cover different stylizations, only two of which have been used for party purposes: Solid and Inline. Solid was rarely used.

K-Type is believed to currently be the only legitimate source for fonts of this typeface.

Adobe Garamond

  • No free version of Adobe variant; free Garamonds exist but this one looks different and is perhaps misnamed.
  • Used with the LNC's 2006 logo, its unofficial Classical Statue Logo counterpart, and may state party logos. Additional uses need to be identified.
  • Known specification:
  • LNC 2006
  • Fonts:
A large number of fonts are available for this typeface, for a price

Adobe is believed to currently be the only legitimate source for fonts of this fork of Garamond.

Gill Sans

  • Railway Sans fonts (not an exact match)
  • First use may be in 2006
  • Used for a general purpose body text typeface.
  • Known specification:
  • LNC 2006
  • Fonts:
A large number of fonts are available for this typeface from multiple vendors

Official fonts for this typeface are available from Monotype and others. Railway Sans is a similar typeface with free fonts, but it isn't the same.

Frutiger

  • No free version. Similar to DejaVu Sans and Segoe.
  • First used: 2013?
  • Known specification:
  • Fonts:
A large number of fonts are available for this typeface, for a price

Adobe is believed to currently be the only legitimate source for fonts of this typeface.

Minion

  • No free version. Similar to historical Garamond, Linux Libertine, and several other serif typefaces.
  • First used: 2013?
Known specification:
  • Fonts:
A large number of fonts are available for this typeface, for a price

Adobe is believed to currently be the only legitimate source of fonts for this typeface.

Segoe UI 5.14+/WeblySleek UI

  • WeblySleek UI is freely available but appears to be a copyright infringement.
  • First Used: Mid-to-late 2015
  • Notes: Segoe UI is not legitimately obtainable outside of a purchase of MS Windows 8 or higher, making this difficult to impossible for graphical artists using other operating systems or earlier versions of MS Windows. Earlier versions of Segoe UI are a different typeface with a name collision. Regular Segoe is a far better substitution and is arguably the same typeface.
  • Known specification:

Microsoft is believed to currently be the only legitimate source of fonts for this typeface, and only under limited circumstances as described above.

Century

A serif typeface with several minor variations. Which exact version was used by the LNC staff needs further investigation.

  • LNC (press releases at least) 1990s until possibly 2006
  • Fonts:
Multiple font foundries offer implementations of Century
Perhaps most installations of MS Windows provide a set of Century Schoolbook fonts


Roboto (2014)

A sans serif typeface that became for Android devices starting with 5.0.

  • Roboto 2014 fonts
  • Roboto Monospaced Font
  • First used: Late 2015
  • Note: specification doesn't specify which of two typefaces with the same name. There is also a Roboto (2012) by the same designer that is not the same typeface but also frequently appears in LNC-produced materials.
  • Known specifications:
  • LNC 2015
  • Radical Caucus 2017
  • Libertarian Statue Press 2018
  • Fonts:
At least 28 including thin through black/heavy with italics, regular and bold weigh condensed with italics, and light through bold monospaced with italics.

Google is currently the only source for fonts of this typeface.

Journal

A handwritten typeface

  • Journal Fonts
  • First used: Late 2015?
  • Note: this is donationware and not officially free. Please send a donation to Fontourist.
  • Known specification:
  • Fonts:
Only three: regular, bold, and a handwritten dingbat font that doesn't have any letters.

Fontographer is the only source for fonts of this typeface.

Linux Libertine

A serif typeface similar to Garamond

  • Linux Libertine Fonts
  • First used: Late 2015?
  • Note: Similar to typefaces previously used by LPTexas.
  • Known Specification:
  • LPTexas 2015
  • Libertarian Statue Press 2016
  • Fonts:
At least 16 including regular, semibold, and bold with italics, display versions, monospaced, initials, and separate versions for Opentype and Graphite.

At least three sources are working on versions of this typeface including Németh László (as Linux Libertine G) and Khaled Hosny (as Libertinus Serif). All derive from the same original font files.

Lora

A stylized serif typeface

  • Lora Fonts
  • First used: Late 2015
  • Known specification:
  • LNC 2015
  • Fonts:
Regular, bold, italic, and bold italic only

Cyreal is currently the only source of fonts for this typeface.

Avant Garde

A geometric sans typeface similar to Futura with several special ligatures

  • Fonts:
Only four in the Tex Gyre Adventor set, but other implementations exist, including proprietary implementations with large numbers of variants.
Note: Tex Gyre Adventor is missing at least most of the special ligatures

Intermittently Used Typefaces

These typefaces may or may not have ever been part of formal or informal branding standards, but appear repeatedly in actual use.

  • Helvetica
  • Serpentine

Radical Caucus, 1970s?; unsure which Radical Caucus
NJ Newsletter circa 1980?
Signs of Texas Liberty PAC 2006-2014
Riggs for President (1976)

  • Times Roman

LNC 1970-2006?
Believed to be used as a default available rather than a specification

  • Futura/20th Century/Century Gothic

LPTexas signs 2006, Signs of Texas Liberty PAC 2012-2014

  • Optima

1975 National Convention book

Logos

TANSTAAFL Libersign

Main Article: Libersign Logo

The original party logo, this was a variant of the Libersign representation of the then-current form of the Nolan Chart, combined with TANSTAAFL -- a Heinlein universe fictional expression for There Ain't No Such Thing as a Free Lunch. This logo rapidly fell into disuse after the adoption of the Classical Statue Logo by the LNC in May 1980.

Introduced in 1972

Main Article: Classical Statue Logo

Commissioned by the Arizona Libertarian Party in the late 1970s, it was officially adopted by the LNC in May 1980 and remains in widespread use today.

Introduced before 1980

Liberty Penguin

Main Article: Liberty Penguin

The Liberty Penguin was adopted to provide the Libertarian Paryt with a penguin mascot. The Liberty Penguin was used by multiple presidential candidates including Michael Badnarik and was adopted for use by some state parties. It appears to have fallen into disuse.

Introduced circa 1994

Main Article: [[]]

Commonly known as the Dark Liberty logo, this logo in its officially adopted version hides the face of the Statue of Liberty with an entirely different graphic than the Classical Statue Logo. While superseded by the LNC, it remains in widespread use.

Introduced circa 2006

Main Article: Porcupine Logo

Borrowing from earlier inspirations dating back to the 1970s, the Porcupine Logo was developed by Kevin Breen to resemble the Democrat and Republican party logos of the time. It has enjoyed widespread popularity.

Introduced circa 2005

Main Article: [[]]

In response to dislike of the Dark Liberty logo, a modified version was created that substituted the Classical Statue Logo. This still appear both in its original form and in modified form for state and local parties.

Introduced circa 2006

Main Article: Torch Logo

This controversial logo was introduced in late 2015 as part of an all-new branding scheme by the LNC that has been heavily pushed from above.

Introduced in 2015

Classical Statue Logo with Hat

Main Article: Classical Statue Logo with Hat

Meant for places that might be confused by the meaning of using the Statue of Liberty as a logo inspiration, the Classical Statue Logo with Hat was developed to help at least most of these places own it. The specific meaning of the hat has immediately become a metaphorical Rorschach blot, with different people and regions interpreting it differently.

Introduced in 2018

State and Local Party Logos

It has been common for state parties to have their own logos, whether or not they're also using the LNC's colors and typefaces. Usually this has been an overall party logo combined with a state outline. Sometimes it mimics a national party logo but with a state specific item, such as a different statue in place of the Classical Statue Logo or Dark Liberty Logo. In the case of the Antelope Valley Libertarian Party, it's a cartoon-style pronghorn antelope standing as the statue holding a torch.

Documented Specifications

This list is known to be incomplete.

LNC 2006

Signs of Texas Liberty PAC/Libertarian Statue Press

LPTexas

  • Link pending for 2013
  • Link pending for 2015

LNC 2015

  • Link pending
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